Shalena Edwards is a wife, mother of five, and ex-beauty business executive.
While Shalena was attending a beauty industry conference, she was complimented on having beautifully rich skin; however, the presence of only two women of color fueled the idea of Rich in Color Cosmetics. She has observed how most beauty products are not made in consideration to suit women of color.
Mostly deeper skin complexions get few options out of a huge product line; hence women end up with fewer choices. She decided to make an inclusive brand knowing what was lacking.
A brand that is for everyone by giving special attention to Rich Melanin Skin. Since then, there has been no going back; the brand has been well-received by beauticians and makeup lovers who believe in two mantras, RICH and LUXE!
Connect further by visiting @richincolorcosmetics