Ale'jandra Breaux Built Ale'B Collection to Make Bold Luxury Bags - and an Even Bolder Statement

Ale’jandra Breaux didn’t just launch a handbag line — she created a brand rooted in power, presence, and purpose. Her label, Ale’B Collection, blends luxury with intention, offering bold, beautifully crafted bags that carry more than essentials — they carry identity.

Founded in her hometown of New Orleans, Ale’B is where fashion meets story. Each piece is designed with timeless silhouettes, rich textures, and a fiercely feminine edge. But at the heart of it all is Breaux’s mission to uplift women of color in the luxury fashion space — creating something that isn’t just beautiful, but deeply empowering.

For Breaux, Ale’B isn’t just about style. It’s about showing up, taking up space, and walking into any room with confidence before a single word is spoken. With every stitch and detail, Ale’B celebrates individuality, legacy, and the kind of quiet power that can’t be ignored.

Ale’jandra, when you designed your very first Ale’B bag, what unspoken message did you want every woman who carried it to feel?

Ale’jandra: When I crafted my first ALE’B bag, it sparked a deep reflection on the essence I wanted the bag to convey. I aspire for every woman, man, and child who carries an Ale’B to feel a surge of self-assurance and recognize their inherent worth, regardless of where they are in their journey through life.

If each of your handbags had a personality, what would their vibe be — bossy, bold, soft, sensual? Which one feels most like you?

Ale’jandra: I love this question! Each bag truly has its own unique personality, and whether I’m wearing them or seeing them on customers, they all convey something different. Overall, I’d say they exude boldness, sophistication, a touch of “it-girl” flair, a spirit of adventure, elegance, and authority. Every bag reflects a part of me, showcasing these diverse traits. However, if I had to choose one that stands out, I would say the XXL Zane embodies the ultimate vibe of a Boss, It Girl, and Classy presence.

As a Black woman creating luxury, do you ever feel like you’re rewriting unspoken fashion rules — and if so, how do you stay grounded in your “why”?

Ale’jandra: The fashion industry can be complex, with many unspoken rules that often go unexamined, and as a Black woman designing luxury bags for all genders, I find myself breaking some of those conventions. For instance, the idea that you shouldn’t mix gold and silver accessories is a rule that I believe can be beautifully defied. There’s always a way to combine both to create a striking look. Ultimately, ALE’B bags are crafted as a form of self-expression and joy. To remain grounded in my purpose for ALE’B, I constantly remind myself of the significance of representation and the positive influence my work can have in inspiring others. My dedication to creating pieces that resonate with people and celebrate our diverse narratives keeps me focused and driven.

How do you want women to feel when they step into a room carrying an Ale’B piece — before anyone even says a word?

Ale’jandra: I want every woman who walks into a room with an ALE’B piece to instantly feel like all eyes are on her. She should experience a surge of confidence like never before, commanding the room and radiating a sense of ownership and presence that is unmistakable. With an ALE’B bag, she should feel empowered and ready to shine.

You’re clearly building more than a brand — you’re building confidence. What’s one moment that reminded you you’re walking in your purpose?

Ale’jandra: One significant moment that reminded me I’m walking in my purpose occurred on a particular Sunday at church. At that time, I was facing various challenges behind the scenes in my business, and I felt overwhelmed. However, during that service, the sermon resonated deeply with me, as if it was meant just for my situation. Midway through, the pastor shared a message from God specifically regarding my business. From that moment on, I committed to staying grounded in my faith through all the trials I faced. After his words and prayer, I felt a sense of lightness, as if a weight had been lifted from my shoulders. Following that service, an influx of orders came in, and all I could do was say, “Thank you, God.” It was a powerful reminder of my purpose , the impact I’m meant to have and where God is taking me.

How can the Being That Girl community support, shop, and show up for the Ale’B movement right now?

Ale’jandra: The Being That Girl community can make a significant impact by spreading the word about Ale’B and sharing our mission with their networks. Shopping our collection not only supports the brand but also empowers the values of confidence and self-expression that we stand for. Additionally, following us on social media and engaging with our content helps amplify our message. Participating in discussions, sharing personal stories of empowerment, and showcasing how Ale’B pieces resonate with their own journeys can create a ripple effect of inspiration. Together, we can build a vibrant community that celebrates individuality and supports one another in living boldly.

Learn more by visiting www.alebcollection.com