Shane Shi Makes Women Feel Like "That Girl" With Shapellx Shapewear

Shane Shi, Vice President and Brand Spokesperson at Shapellx, has been a driving force behind the brand’s growth in the U.S., shaping both its creative direction and its mission to help women feel confident in their own skin. With over six years of experience, Shane has led the Orlando-based team in executing product launches, marketing campaigns, and visual strategies that reflect the brand’s core values while celebrating women of all shapes and sizes.

For Shane Shi, shapewear is about much more than just appearance, it’s about how women feel. Reflecting on the origins of Shapellx, she shares, “When we founded Shapellx, we realized there was a gap in the shapewear industry — women often had to choose between looking good and feeling comfortable. Listening to the stories of real women, we saw how traditional shapewear could be restrictive, uncomfortable, or simply not fit their bodies. That inspired us to create a brand that puts comfort and confidence first, designing shapewear that moves naturally with the body, feels breathable, and empowers women every day.”

Shapellx introduced the INNER ARMOR™ LYCRA® FitSense™ Collection, built to offer precise shaping without sacrificing comfort. “Unlike traditional shapewear that relies on heavy fabrics or tight compression, this collection feels effortless, offering invisible support that adapts to every movement,” Shane explains. The technology combines lightweight, breathable materials with advanced liquid Lycra to support women in their daily lives — from work to social events — without restriction.

In addition, Shapellx introduced the innovative Mist Weave™ Skin Flow™ Full Coverage Bodysuit — a pioneering 4-in-1 creation that unites a bra, bodysuit, underwear, and ultra-resistant tights into one seamless silhouette. Designed to deliver unmatched ease and flexibility, Mist Weave™ transforms the concept of shapewear by offering adaptive support and effortless wearability, empowering women to feel confident and comfortable in every moment.

Shapellx also launched the Women’s Body Confidence Index to understand the emotional and psychological relationship women have with shapewear. “We wanted to better understand how shapewear fits into women’s daily lives and how it impacts confidence,” Shane says. “One of the most eye-opening findings was that over 80% of Shapellx users seek an extra boost of confidence when attending social events or parties. This shows that shapewear isn’t just about shaping the body — it’s about empowering the mind.”

Shapellx takes a thoughtful approach to design, combining research, real-world testing, and community feedback. “Over 537 days and 99 rounds of trials, we tested our garments on women of diverse body types, collecting real data to ensure the fit is accurate, comfortable, and flattering,” Shane notes. She emphasizes that shapewear is meant to highlight each woman’s natural form while supporting her confidence, not constrain it.

When it comes to everyday life, Shane describes shapewear as “the inner armor of women’s confidence. It provides support that allows women to feel secure and comfortable in their own skin, whether they’re stepping into an important meeting, attending a special event, or enjoying a casual day out. The right shapewear doesn’t just shape the body — it helps women carry themselves with ease, presence, and quiet confidence in every moment of their day.”

Shapellx has also brought the brand closer to its audience through in-person events in New York, Los Angeles, and Miami, connecting with customers, influencers, and media. “2025 marks our first year hosting in-person events. We’ve had the opportunity to meet hundreds of women directly and hear their stories, creating memorable experiences and conversations about our products,” Shane says. The brand plans to expand these events to more cities, continuing to engage women across the U.S.

For Shane Shi, shapewear is more than fashion — it’s a source of empowerment and self-expression. “When a woman puts on a Shapellx piece, we hope she feels more than just supported — we hope she feels celebrated, confident, and comfortable in her own skin. Each design is made to move with her, not against her, so she can focus on living boldly, expressing freely, and embracing every curve as her own.”

Shapellx continues to grow through premium retailers like Nordstrom and its online platform, offering garments that blend innovative technology with thoughtful design. With Shane Shi at the helm of creative strategy and public engagement, the brand is empowering women to feel confident, comfortable, and truly themselves every day.