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Exclusive Interview with That Girl Grace Agostino: Nurturing Relationships and Inspiring Change

Grace Agostino is a seasoned professional with over two decades of experience in marketing. Her career has been illustrious, and she is renowned for building and nurturing deep relationships within the industry. Grace is a specialist in multicultural marketing, which has propelled her to the forefront of the ever-evolving media landscape. Her expertise has been recognized through appearances on various high-profile platforms such as Dr Oz, Pix11 morning news, and Food Network’s Episode PARTY HEARTY with Juan Carlos Cruz, among others.

Grace’s forward-thinking approach has consistently demonstrated an unparalleled ability to foresee trends that impact the future of the industry. This trait has allowed her to stay ahead of the curve, positioning her clients and colleagues for continued success in an ever-changing market. She is also a passionate mentor, inspiring colleagues and friends alike, and earning a reputation as a nurturer who is always willing to share her wealth of knowledge and experience to uplift others in the field.

Grace’s love for research and technology is one of her distinctive traits. Her deep understanding of research tools and her unyielding quest for knowledge has empowered her to make well-informed decisions and provide invaluable insights to clients and peers. Her relentless pursuit of excellence,

dedication to fostering relationships, and unwavering passion for the radio industry have left an indelible mark on the broadcast media sales landscape.

In addition to her marketing career, Grace is also the publisher of a community newsletter called Bayside Macaroni Kid, geared towards parenting. Her passion for the radio industry and commitment to excellence have made her an industry leader and an inspiration to many. With an eye firmly fixed on the future, Grace continues to be a driving force, shaping the trajectory of the industry for years to come.

Can you share a pivotal moment in your career that shaped your approach to multicultural marketing? 

It hit me one day that I was not following my calling, which was to amplify multicultural voices. I was at an inflection point in my last role, where I was a jack of all trades, yet a master of none.

How do you stay abreast of the latest trends in the ever-evolving media landscape? 

I read the trades every day and have my notifications on for all updates. It is really hard to keep up since there is SO much information out there.

What inspired you to specialize in multicultural marketing? 

First and foremost my Hispanic Heritage. But really noticing the disparities in multicultural spending on the part of the ad community. I am here on a mission to get us to an equal playing field.

Could you elaborate on a particularly challenging project you worked on and how you overcame obstacles? 

I worked on a project with a challenging personality in the political arena and I utilized my contacts to help overcome some of the issues we were having. I am currently working on a really exciting top-secret project that I cannot wait to share! Will have more on this next week!

How do you foster and maintain deep relationships within the industry? 

I make sure to stay in touch with people and not just when I NEED something from them. It is so obvious when people reach out and say HEY out of nowhere. I also post regularly on Linkedin, so that I am relevant and top of mind with my connections.

What advice would you give to someone looking to pursue a career in marketing, especially in the radio industry? 

Subscribe to “all of the things” so you know what is going on and when. Find yourself a mentor that you can bond with and not just someone that is high up on the food chain. Create a digital footprint so that you are recognized and stand out from the pack!

How do you see the future of marketing evolving, and what role do you envision yourself playing in it? 

Marketing will continue to be more tech and data-driven. I envision myself in a thought leadership role in the future. Participating in more training and teaching, rather than sales-driven roles.

What motivates you to mentor and inspire others in the field? 

I am motivated by the youth of today. Kids are doing things faster and smarter than we ever did. They deserve our admiration and respect. Because of this, I love helping them in any way I can. By not talking to them, but WITH them. Honestly, I feel like they are mentoring ME!

Can you walk us through your process of foreseeing industry trends and how you leverage them for success? 

I watch what Gen Z is doing and quite frankly, Gen Alpha. I regularly consume blogs, and podcasts, attend webinars, and download reports from different sources. It is a process of success and failure that helps us succeed. We learn what works, and what doesn’t work and adopt new methods of implementation.

How do you balance your roles as a marketing professional and a publisher of a community newsletter? 

I have 3 teens in my home. They help with the newsletter so that I can focus on my marketing role 100%. This helps them with organization, writing skills, critical thinking, and networking. I am so proud of them!

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